Do you think branding is marketing mumbo jumbo? It's time to think again.
Within the Professional Services industry, branding is often seen as marketing mumbo jumbo; a logo or tagline that everyone has but isn't very important. Wrong!
Branding IS the external representation of your firm's internal vision and core values. Your brand identity, voice and story should tell the world why you exist and the value you bring clients. If correctly developed, internalized and shared, your brand is how the external world will perceive your firm.
Why the Goose?
Honking is how geese communicate with each other to preserve the "V" formation that enables them to conserve energy and fly for longer distances.
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DEBORAH BRIERS, CPSM, MBA