Feeling CRUSHED by the Competition?
You nurture client relationships, are aware of key issues, and were one of eight firms who received the RFP. You switched to InDesign, hired a graphic designer, are responsive to RFP questions, and use photos and fancy graphics. So why aren’t you getting shortlisted or winning projects as often as you used to?
Responsive and attractive proposals are how you meet the minimum requirement for playing the game. Content is what makes you a winner.
Contrary to popular belief, technical content does not need to be BORING. Just because you are discussing soil composition or the mechanics of a high-efficiency HVAC system, it doesn't mean you can't write something that will intrigue the right audience. Unfortunately, storytelling remains a mystery to many people in technical and scientific fields. This is why the STORY Method was developed.
We Live in a Digital World. Are You Still Marketing in Analog?
Challenge #1: Capture the Attention of Prospective Clients.
Why the Goose?
Honking is how geese communicate with each other to preserve the "V" formation that enables them to conserve energy and fly for longer distances.
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DEBORAH BRIERS, CPSM, MBA