Contrary to popular belief, technical content does not need to be BORING. Just because you are discussing soil composition or the mechanics of a high-efficiency HVAC system, it doesn't mean you can't write something that will intrigue the right audience. Unfortunately, storytelling remains a mystery to many people in technical and scientific fields. This is why the STORY Method was developed.
More Competition, Fewer Resources
Understanding your real marketing costs for the pursuit of a project is very important. Firms have limited resources so it is important to make the most of what you have.
In 2012 the Association of General Contractors (AGC), in conjunction with FMI Corporation, published a report based on a comprehensive survey they conducted. It was focused on gaining a better understanding of how firms view and execute business development differently in today’s environment when compared to their experiences during the boom years that preceded the great recession. *
This comprehensive survey revealed several trends that have continued over the past few years.
Why the Goose?
Honking is how geese communicate with each other to preserve the "V" formation that enables them to conserve energy and fly for longer distances.
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DEBORAH OBLITAS, CPSM, MBA