Word geeks of the world unite! Let's talk about idioms.
If I told you that creating compelling content is a piece of cake, you would know what I was talking about even if I were lying. The truth is, you can’t put lipstick on a pig. If your content sucks, an incredible image or heading will not make it something that will compel people to check you out. So why add fuel to the fire? There are billions of pieces of content posted on-line each minute of every day. You want your posts to stand out and show that you are not only an expert, but also a real person. It's OK to have a little fun with words as you develop your authentic voice.
Using Idioms, Acronyms and Client-Focused Terminology in Business Stories
As a self-confessed word-nerd and dedicated storyteller, I enjoy exploring the nuances of language. So this morning as I was writing a resume for one of my clients, I found myself searching for the right phrase to use, deciding upon “come into his own”. Being a consummate perfectionist, I looked it up to see if I was using the term correctly. Then I started to wonder if using idioms in corporate communication is acceptable, knowing best practices in business writing dictates that slang or colloquial language should be avoided.
Why the Goose?
Honking is how geese communicate with each other to preserve the "V" formation that enables them to conserve energy and fly for longer distances.
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DEBORAH BRIERS, CPSM, MBA