We Live in a Digital World. Are You Still Marketing in Analog?
Challenge #1: Capture the Attention of Prospective Clients.
Having spent almost 20 years marketing professional services, I understand the vision and passion AEC professionals bring to work every day. My favorite job is to translate this vision into stories that win work. It has been difficult for me to see my friends in the industry being commoditized: working more, earning less and not feeling satisfied with their jobs. My vision for a great 2017 is to see AEC professionals go to work happy and leave the office feeling satisfied because they are work in a field they love and for a firm where they can make a difference.
Why the Goose?
Honking is how geese communicate with each other to preserve the "V" formation that enables them to conserve energy and fly for longer distances.
Marketing and Business Development Professionals honk to maintain communication with clients, prospects and partners to stand out from the competition and fuel their sales funnel. Also like geese, they know that flying as a team enables them to go farther faster.
Finally, I like to see myself as the Modern Mother Goose, using storytelling to build business within firms wallowing in boilerplate with no happy ending in sight.
DEBORAH BRIERS, CPSM, MBA
Pursuing, and winning, work is how I have spent the past 20 years of my life. Staying ahead of the competition today requires new tools and tactics. Given my strategic business perspective, combined with strong writing, technology and creative skills, I found my calling in writing creative non-fiction and content marketing.
A/E/C Firm Profitability
Internet Of Things IoT