 Feeling CRUSHED by the Competition?You nurture client relationships, are aware of key issues, and were one of eight firms who received the RFP. You switched to InDesign, hired a graphic designer, are responsive to RFP questions, and use photos and fancy graphics. So why aren’t you getting shortlisted or winning projects as often as you used to? Responsive and attractive proposals are how you meet the minimum requirement for playing the game. Content is what makes you a winner.
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 The Business of Marketing for the Digital Age: Attract, Don't DisruptOver the past decade outbound, “interruption” marketing has become ineffective. The overwhelming amount of information available on the internet, combined with the vast quantity of “junk” email, has made most people disdain unwanted advertising messages. Spam filters have made it impossible to get messages to a high percentage of contacts, even on targeted and vetted lists.
The Dilemma Clients today don’t want to be interrupted or “sold” to. They prefer to be provided with educational or informational content that provides answers to their problems. They also want to access their desired content when it is convenient for them.  We Live in a Digital World. Are You Still Marketing in Analog?Challenge #1: Capture the Attention of Prospective Clients. |
Why the Goose?Geese honk to communicate with the flock so they can preserve the "V" formation that enables them to conserve energy and fly for longer distances. For more News From the Goose, please join our mailing list.
AuthorDEBORAH BRIERS, CPSM, MBA Categories
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WHAT'S YOUR STORY?Deborah Briers, CPSM, MBA, is the Pacific Region Sr. Communication Specialist at Stantec, an ENR Top 10 multidisciplinary design firm. She understands the link between storytelling and professional services firm growth, influence and visibility. To learn more about how to craft your own stories, visit her Blog, "The Goose", or contact her for speaking and training opportunities.
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debbie.briers@gmail.com
714.625.7525 |